Branding, Brand applications, logo animation
BCHA is a housing and social care charity providing practical solutions to homelessness, unemployment, and social exclusion across South England. For their 50th anniversary, they wanted to celebrate their impact by sharing 50 stories of people whose lives they'd transformed, while simultaneously raising funds to continue their mission.
The creative challenge was finding a concept that could honor five decades of service while activating community engagement. The solution emerged from a simple insight: the work BCHA does isn't just about institutional impact—it's about empowering individuals to create change. This led to the campaign idea "Everyone can be a changemaker."
The visual breakthrough came from looking at BCHA's existing logo with fresh eyes—the 'BCHA' could become "BCHAngemakers." After collaborating with their brand department to secure approval for a campaign-specific logo intervention, I developed a dynamic identity system using their vibrant secondary color palette. The fragmented, multi-colored logo treatment represented the diversity of changemakers across their communities—each color representing different voices, stories, and pathways to impact, all unified under one mission.
The campaign rollout included posters showcasing individual changemaker stories, event materials, digital assets, and fundraising collateral. The colorful, optimistic aesthetic stood apart from typical charity communications, positioning BCHA's anniversary not as a retrospective celebration, but as a call to action—inviting donors, volunteers, and community members to see themselves as part of the next 50 years of change.
